Safety
According to the Consumer Protection Act 1986, the consumer right is referred to as ‘right to be protected against marketing of goods and services which are hazardous to life and property’.It is applicable to specific areas like healthcare, pharmaceuticals.
Information
The right to information is defined as ‘the right to be informed about the quality, quantity, potency, purity, standard and price of goods or services, as the case may be so as to protect the consumer against unfair trade practices’ in the Consumer Protection Act of 1986.
Consumerism
Consumerism is a social as well as economic order which encourages the buying of goods and services in ever-greater amounts. This term is sometimes associated with critics of consumption beginning with Thorstein Veblen. Veblen's topic of examination.
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Women Consumers
Two factors keep women consumers into limelight that include their identity of constituting to 50% of whole consumer base besides their important roles in purchase decisions that even go up to even 80% of all purchase done. The market specifically targets them due to their influence on the growing purchasing power that too due to their change3d status of ‘working-women' in the society. With their dual roles as professionals and homemakers women now have ample influence in the families. Such scenarios bring many disadvantages including them finding least or no time to facing increased pressures and most importantly their gradual de-linking from thetraditional culture of obtaining the knowledge they sought. Markets therefore avail the benefits of those situations through proving the readymade solutions to women for services or products they may choose.
Fast-food, two-minutesnacks or items like refrigerators or washing machines having excellent technologies remain focal point. As primary members to be responsible to select items women consumers look for those stuffs that are eco-friendly and convenient besides offering maximum safety. Women therefore evaluate food product’s nutrition contents prior to making their buying decisions by ensuring that quality is maintained in the traditional food items chosen that are also affordable. They must have best possible nutritional values without causing additional financial burdens due to transportation and packaging related expenses.
